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AAMA and AMOA begin an Innovator Awards Program for 2011

What’s the objective?
• To recognize the efforts of manufacturers and suppliers in bringing exciting, new products to market for the coin-op and entertainment industry.
• To create and perpetuate a truly elite, coveted honor—as viewed by industry operators and distributors.
What’s the criteria?
The program is open to all exhibiting firms at the March 1-3, 2011 AAMA/AMOA Amusement Expo in Las Vegas. It’s FREE and easy to enter!
• All entries must be an AMOA member firm.
• Product entries must have been introduced to the coin-op and entertainment trade since the March 2010 AAMA/AMOA Amusement Expo.
• Product entries must be in production and available for sale/shipment by Expo 2011.
• Entries must be working equipment; no prototypes or “mockups”.
• No props or product enhancements are permitted to accompany entry, unless sold that way.
How do I enter?
• Assuming the above criteria is met, AMOA member exhibitors can submit up to two entries for the 2011 AMOA Innovator Awards Program.
Fill out and return the application form by the deadline of January 14, 2011.
How Does the Judging Process Work?
An Innovator Awards Program evaluation team will screen the entries to ensure they meet the eligibility requirements. There will be two steps in the judging

Process:
1. Pre-screening. Starting in mid-January, ALL entrants will be contacted and asked to participate in a 10-minute conference call with members of the evaluation team beginning in early February. During the initial phase, the information submitted in the application will be reviewed and the entry will be judged on areas such as quality, value and innovation, with added emphasis on innovation.
2. Booth Call. Representatives of the company entries that make “the first cut” of evaluation are the semi-finalists of the 2011 program. Judging teams will fan out on the show floor starting at 10 a.m. on Tuesday, March 1 for a final look-see at the semi-finalists, who will be notified in advance on their need to be present for this final step. ALL of the judges will see and score your company’s entry or entries and they will re-assemble one final time to determine the 2011 AMOA Innovator Award recipients.

What’s in it for You!

All qualified entries will be:
• Eligible for the opportunity to promote their entry at no charge in pre-show coverage of the 2011 AMOA Innovator Awards in select industry trade publications.
• Recognized in the Official Expo Directory as an Innovator Awards Program participant.
• Given a 2011 Innovator Awards Program participant sign to proudly display in your booth.
• Identified in press releases issued to key industry trade publications.

Above and beyond the recognition points listed above, Innovator Award Winners will:
• Receive special recognition at the AMOA Breakfast and Annual Membership Meeting where you will receive a plaque of honor.
• Be prominently featured in a special post-Expo ad.
• Receive a special 2011 Innovator Award Winner logo that can be used in your company’s marketing/advertising/promotion materials.
It’s Free! There’s Nothing to Lose
…And Much to Gain
In the Eyes of your Customers and the Industry.

Enter the AMOA Expo Innovator Awards Program Today!

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